Aeon Industrial
Brand identity for a next-generation hardware and advanced defense software startup
Brand identity for a next-generation hardware and advanced defense software startup
For a defense startup, trust and reliability are as important as being at the cutting edge of technology. The brand’s visual identity reflects both the innovative spirit of Aeon Industries and the assuredness that comes with being a dependable partner in the defense sector.
Three distinct brand identity concepts were presented to Aeon, and this one was chosen for its subdued color palette, bold leading lines, and how it highlights attention to detail, technological elegance, and craftsmanship associated with being an innovator in a high-stakes industry.
A bold and classic typeface was chosen for the logotype to give the mark a sturdy and trustworthy quality. A triangle was selected as the logomark to maintain cohesion with the solidity of the logotype while introducing a sense of energetic motion to the brand identity.
Aeon required an understated online presence to establish legitimacy and provide a resource for investors and partners.
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— Naweed Tahmas, Co-founder